Quantitative methods

QUESTIONNAIRE INTERVIEW. It is a written form of interviewing without face-to-face contact of an interviewer with a respondent. It is advisable when there is a need in interviewing a big number of respondents for a short period of time or if according to research goals respondents should properly consider their answers having printed questionnaire to see. 

FACE-TO-FACE INTERVIEW. It is a form of personal interview when a researcher contacts a respondent face-to-face. 

STANDERDIZED INTERVIEW. It implies a strict order; precise questions prepared in advance and elaborate answers models. It is conducted according to tools developed in advance. 

SEMI-STANDERDIZED INTERVIEW. It is conducted on basis of tools with a list of obligatory questions (mainly semienclosed) without excluding discussions with respondents about some questions related to research topic. 

FREE INTERVIEW. This method is chosen when a researcher must collect data corresponding to research goals without tools developed in advance. In this case an interviewer builds questions him/herself, defines their order, quantity and style and also methods of data recording. (as a rule Dictaphone records). 

TELEPHONE INTERVIEW. It is a form of an in absentia interviewing of a respondent. It implies interviewing vie telephone with the help of special developed tools. It is conducted on chosen in advance or occasionally chosen telephone numbers. It is used, as a rule, within one town or another settlement.
Advances of this method are immediacy and economy. Disadvantage is inability to follow the rules of representative sampling (the main reasons are absence of telephones by some population groups and a big number of subscribers refusals to answer because of different reasons). 

HOLL-TEST / HOME-TEST. It is a special method of marketing research, one of the forms of face-to-face interview or questionnaire interview. During testing a testing subject is firstly presented to respondents, than it is proposed to fill a questionnaire consisting of standardized questions or to answer questions of an interviewer. 

As a testing object special characteristics of a product (taste, smell, material, shape), package, trade mark name, its logotype, advertisement etc. can be presented. The HOLL-TEST technology implies research conducting in a special room equipped for a product testing, advertisement watching and others. The HOLL-TEST technology implies test conducting in home in real environment. Usually convenience products as baby food, shampoos, powdered detergents and others need such tests. 

RETAIL-AUDIT. It is monitoring of different product parameters changes (price, range, availability in points of sales, sales volumes) in conditions of changing market situation taking into account competitors’ activity. It allows conducting a research of different parameters in retail in dynamics: product range of different groups in retail, product placement in point of sales, variety of packaging, price scale of competitive marks and others.

Order research