Marketing :: R&B Group: an independent research and brand-consulting company

Our relationships with a client regarding all projects begin with detailed discussion of research targets and tasks.

The result of co-operation at the beginning is a detailed filled and approved brief for research conducting.

That is why researches conducted by Research & Branding Group are particularly personalized and help our Customers to solve the widest complex of marketing tasks – from short market description according to secondary sources to building a customer behaviour model.

DIRECTIONS OF MARKETING RESEARCHES:
MARKETS, RETAIL RESEARCHES
→ Market Segmentation \ Market structure research;
→ Market possibilities evaluation;
→ Competitive environment research;
→ Retail Audit \ Price & Distribution Check \ Price Sensitivity Meter.

CONSUMER RESEARCH
→ USAGE & ATTITUDES STUDY – it is a tool of complex market research that aims to study the consumer attitude toward different products/brands, to assess Customer’s mark image and competitors marks, to conduct consumer segmentation and to solve other tasks related to consumer behaviour and habits.

BRAND or PRODUCT RESEARCH
→ Brand audit \ Analysis of brand and its potential \ Brand image research \ Brand monitoring;
→ Brand name, logotype and packaging testing \ Product, concepts testin;
→ Taste tests.

ADVERTISEMENT RESEARCH
→ Efficiency analysis of advertisement;
→ Advertisement testing.

MYSTERY SHOPPING This research direction is very popular nowadays among domestic and foreign companies.
Therefore Mystery Shopping is one of the key activities of our company to which an extra page of our site is dedicated.

RESEARCHES IN BRANDING
→ Preparation of brand positioning and repositioning;
→ Preparation of information for differentiating idea development;
→ Testing of different trade mark concepts;
→ Testing of different taste solutions;
→ Tests in naming: of name, slogans;
→ Testing of product visual elements: logotypes, form and packaging design;
→ Testing “on shelf” in competitive environment;
→ Testing in household: tastes, ease of handling and other parameters.

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