News

New technologies of the market study from Research & Branding Group. Do not guess. Know it beyond doubt!

The company «Research & Branding Group» represents the latest international research technologies on the market of Ukraine. 

 

 

 

 

First in Ukraine:
 advanced technology «EYE-TRACKING»;
 Palmtop-POLL;
 method «ON-LINE FOCUS GROUP;
 on-line resource «CLICK-POLL».

The technology «EYE-TRACKING» allows defining how much your visual advertisement attracts and holds an audience. This technique catches real-time eye movements of the respondents. The emotional reaction of the consumers is evaluated by means of measuring the pupil’s diameter.

Palmtop-POLL. Now the information can be selected by using a palmtop while conducting market researches. It provides efficient and the most accurate data about the object under investigation.

Method ON-LINE FOCUS GROUP enables conducting qualitative group discussions online with the respondents who are in different points of the country. The customer can follow the discussion online and after its completion receive a detailed script within 30 minutes.

On-line resource CLICK-POLL – is a project enabling conducting quantitative marketing researches without interviewers within very short terms with the interesting reference group.

At the presentation you will receive not only the detailed information about the new technologies but you will be the first in Ukraine who can try them.

Besides at the meeting the company will introduce the results of the first Ukrainian project “Life style of the middle class”. This project was implemented by using the technology “Palmtop-POLL” in Ukraine and Russia.

The presentation will take place on January 29, 2008 in the hotel Radisson SAS at 16.00: Kiev, Yaroslavov Val, 22.

For participation at the presentation please check in beforehand to the e-mail: office@rb.com.ua or call: (044) 529-22-48, 529-22-84.

January 23, 2008