Research & Branding Group – is an independent research and brand-consulting company. We specialize in all types of marketing and sociological researches. Besides we actively develop a direction “branding” (creation of brands, brand elements, promotion strategies etc.).

A history of the company counts 15 years of successful work on the research market of Ukraine.

As an independent company R&B Group™ was founded in 2005 and is a result of merger of some experienced teams achieved a success in marketing, market researches, advertisement and consulting.

At the moment Research & Branding Group includes:
R&B RESEARCH – organising and conducting marketing and sociological researches

R&B BRANDING – creation of brands, brand elements, positioning and promotion strategy

R&B ELECTION – diagnostics of socio-political situation in regions, developments of election campaign strategies, analysis of risks of political investments

In our work we apply both traditional research methods and try to find new techniques which could allow us to solve tasks of our customers most efficiently. And today our experience and possibilities let us implement projects professionally and with high quality.

Being a member of Ukrainian Marketing Association (UMA) and also a member of the European society of public opinion researchers and marketing (ESOMAR) while conducting researches we adhere to quality standards of marketing researches of UMA and the ESOMAR Codex, that guarantee the accordance of our work with national and international standards.

We actively participate in international projects. At the moment our company is a part of the “International research agency “Eurasian monitor” and provides project implementing in Ukraine. Besides we cooperate with the leading agencies of Russia: VTsIOM, Romir, Vector Research and others.

A true pride of our company is a research network. It includes 25 team-leaders in all regions of Ukraine who were trained and obtained a certificate of our company’s representatives in their regions. Though our representatives in regions have a lot of experience and adhere to regulations for conducting single researches, we focus out attention on the control of interviewer’s performance. In every regional centre we dispose of a controlling team that fulfil its functions promptly. Besides we maintain a unified database of all our projects where all respondents taking part in projects are recorded therefore participation of “permanent” respondents is excluded.