Branding

NAMING AND BRAND IDENTITY
→ development of brand name;
→ check of brand name patent protection;
→ Brand-Book development (logotype, trademark/image, company colours, company prints, rules of using brand attributes etc.);
→ company style development (design of business forms;
→ packaging design.

BRAND POSITIONING
→ singling out customers needs in relation to certain commodity line or specific product;
→ definition of ideal brand image in product segment;
→ brand positioning development (definition of target group, brand vector, rational and emotional characteristics…);
→ legend and slogan development for brand;
→ brand launching strategy development.

REBRANDING
→ efficiency analysis of current positioning strategy and brand attributes;
→ definition of brand perception peculiarities;
→ correction of current brand positioning and identity strategy.

CREATIVE
→ development of creative brand promotion strategy;
→ development and organization of advertising campaigns and events;
→ development of creative ideas for communication channels of advertising message including preparation and production of drafts; print and outdoor advertisement, advertising materials, scripts and/or story board of video and radio spots;
→ design, artwork and production of advertising products;
→ creation of advertising texts and musical illustration;
→ efficiency analysis of brand promotion measures;
→ calculation of advertising costs.

MEDIA-BRANDING → services in strategic media choice;
→ recommendations regarding media budget distribution;
→ media strategy development for every type of media;
→ media plan development and optimization.

BRAND SUPPORT
→ consulting brand support;
→ brand product policy definition;
→ brand price policy development;
→ brand portfolios creation and arrangement;
→ marketing plan preparation.