Computer-Assisted Telephone Interviewing. Telephone/ CATI interview is a form of personal interview in which the interviewer talks to the respondent by phone. Respondent’s answers are recorded in a specially developed program that allows us to automatically control the logic of answers, sample size, compliance with the quota assignment, and the quality of the interview in real time. All interviews are audio-recorded.
We have our own CATI-studio for 20 workplaces. If necessary, locally organized CATI-centers for 60 workplaces in Zhytomyr, Vinnytsia, and Kharkiv can be involved in the work.
We keep up with the times and can offer innovative research methods. Eye-tracking technology allows us to track the position of a person’s gaze with the help of special equipment – Eye-tracker. High-precision sensors record exactly where, in what sequence, and for how long the respondent looks at promotional material, website or shelf with a product.
We have three types of Eye-trackers that allow us to test any types of promotional materials, design layouts, websites, user interfaces, good layout and product packaging:
- Glasses Eye-tracker is for studying eye movement in a real environment (outlets, on the street, etc.)
- Monitor Eye Tracker (T-series) is for the study of reactions to packaging designs, print advertising, video commercial and websites.
- Box Eye Tracker (X-series) is for testing full-size design layouts and display of goods on the laboratory shelves.
This is a research method aimed to check the level of service provision and customer service quality with the help of specially trained mystery shoppers who call (Mystery calling) or visit sales outlets and communicate with company staff posing as actual customers.
There are more than 5,000 applicants in our database of potential mystery shoppers. Before starting the project, we instruct them in person and, in the same way, accept the work done, which provides an additional level of control.
The completed electronic form is posted on a special Internet portal of the project. The Client receives immediate access to the obtained data in any point of Ukraine, safe storage of confidential information, full control over the project, and the ability to independently generate the necessary reports on the results of checks in the report designer.
Focus Group Interview. It is the method of qualitative research which differs from traditional focus group interviews in that the survey takes place in the form of an online chat between the moderator and respondents. The moderator focuses the attention of respondents and directs the conversation of survey participants, as in the case of a regular focus group. This type of FGI allows us to assemble hard-to-reach target audience at the same place at the same time, in a comfortable environment for respondents.
We have our own server and specialized software with which we can conduct online FGI of various levels of complexity. At the same time, when recruiting respondents, we use traditional methods, that is, the recruiter offline and personally (meeting or phone call) invites a representative of the target audience to take part in the online FGI.
Since 2006, we have been conducting our own regular syndicated research on an all-Ukrainian sample. R&B Omnibus allows us to study the opinion of Ukrainians on any issues (marketing, socio-political, and economic).
Omnibus is not a panel study. In each wave, only respondents who have not participated in the survey are interviewed. The frequency of the study allows us to track changes in opinions on any topic, because such a survey represents the adult population of Ukraine by sex, age, oblast and type of settlement.
Some findings of omnibus research can be found in the Blog.
Computer Assisted Personal Interviewing. With Touchpoll Research, which is a structural unit of our company, we conduct quantitative research throughout Ukraine using tablet computers and a special patented methodology.
The respondent independently (or with the help of the interviewer) fills in the programmed questionnaire on the tablet screen. In this questionnaire, the logic of the transition from question to question is automatically controlled and omissions of answers to questions are excluded.
Interviews are conducted in places where there is a high concentration of the relevant target audience. Using the tablet, we can show respondents full-color images, i.e. test commercials, logos, packaging and interior options, and other graphic objects.
We can use all known traditional quantitative research methods to solve the tasks set by the Client. In each oblast center, we have a regional supervisor with a team of interviewers, supervisors, and mystery shoppers. This allows us to conduct nationwide, regional, and any territorial research (tracking, panel, and ad-hoc projects) within an optimum time frame.
Our arsenal of quantitative methods includes:
- Face-to-face, in/out home interviews
- Telephone interviews (CATI)
- Tablet-based interviews (CAPI)
- Exit polls
- Hall/ home tests
- Retail audits (hidden/ open)
Any qualitative method can be and will be used by us, if it is necessary for the implementation of the tasks. These can be both traditional focus group interviews and accompanying interviews at the sales outlet.
When developing research tools, our moderating analysts use over 20 projective techniques, the choice of which depends on the objectives. The company pays closest attention to the selection of respondents, having developed a three-level control of recruiting. The course of FGI can be observed either in the adjacent specially equipped room or with the help of an online broadcast via a unique link.
Our arsenal of qualitative methods includes:
- Focus groups (traditional and online FGI)
- In-depth interviews
- Expert interviews
- Accompanying interviews
- Ethnographic interviews
- Case-study interviews